Conducting engaging and effective customer meetings is crucial for fostering strong relationships, and trust and achieving everyone’s...

Time is often limited during prospective customer meetings. Being prepared for such meetings in advance, allows all involved to make the...

In the increasingly competitive agribusiness market, providing effective sales training to your team and your sales professionals is not...

We discussed in the last AgriTalk Management Matters how to craft a compelling key company message. Essentially, a key company message is...

One of the things I regularly get asked about during 7Cs training workshops is “How can I descript my company or my product in a way that...

Effective conversations are more than just exchanging information with clarity and purpose. They are also about having a conversation...

In the previous AgriTalk, we considered ‘Understanding Customers and their Needs and Wants.’ Now we need progress to the next step - to...

Customer need is a current issue or problem that a prospect customer intends to address with a selected intervention. As Steve Jobs said,...