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Writer's pictureCraige Allan

The Importance Of Budgeting For Sales Training: A Strategic Investment For Growth

In the increasingly competitive agribusiness market, providing effective sales training to your team and your sales professionals is not a luxury, it is absolutely a necessity! Your sales team development should not be just an ‘event’ or something you do ‘if time and budget allow it”. It is a fundamental strategic initiative that every sales department in the livestock, aquaculture, and poultry industry MUST plan for, initiate, and support its continuity and implementation as long as it is needed. Needed in order to support and significantly improve a company's success.


As you prepare for 2025, best to also think and plan on how you will prepare and empower your sales teams for success!


Have you secured your 2025 training and development budget? And importantly, have you allocated time and the appropriate resources to build and improve the capacity of your sales team?


Having recognised that sales training is an enabler of achieving your 2025 company goals, the obvious next question is who should we approach to help develop, facilitate, and deliver this? This is where we highly recommend that you reach out to the team Progressus. Having successfully trained thousands of animal nutrition and health professionals across 5 continents and across multiple backgrounds and cultures, we are more than confident that we can help you and your team build and develop industry-specific sales skills, habits, and activities 


Do you believe in helping your sales team develop and succeed? Reach out to Progressus for an inside to the 7Cs Selling Process and Workshops which we have specifically designed for Animal Nutrition and Animal Health customer-facing professionals. Please contact Yiannis Christodoulou at yiannis@progressus.asia, or Akachai Ponsomboon at +66 (0) 613935776  for a one-on-one private, and confidential discussion.

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