
Today’s sales professionals are not needed for the same reasons they used to be.
Establishing value and differentiation for what you do, is now harder than ever before
Today’s buyer is ‘evolved’ – they are oversold, cautious and more skeptical than ever.
With the Progressus 7Cs, we enable sales professional to better understand how human behavior affects the outcome. Equip your team with the 7Cs and prevent objections, bypass sales resistance, and assist more of your clients to accomplish their goals.
What is 7Cs and who is it for?

7Cs is the only sales training program that you will need to skill and upskill your people.
Designed for the customer-facing professional that operates in the Agribusiness market, especially for the sales professionals of companies that market and sell products such as feed ingredients, feed additives, animal health products, equipment, and/or compound feed.
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7Cs sales workshops help teams adopt critical to success enablers such as lead generation, prospecting, demand generation, solution development, value generation, and value addition through exploration of the seller/buyer journey and the seller/prospect experience generated during such interaction.
7Cs workshops deliverables
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A logical, easy-to-follow sales process that is repeatable, traceable, and produces results
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Building value and getting others to fully perceive it
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Identify key value additions for your company, products, and people
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Develop differentiators and value propositions
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Prospecting and qualifying
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Building a quality sales pipeline
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Establishing lasting business relationships, trust and loyalty

7Cs example sales tool for adding to your sales toolkit
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Gaining positive attention and remaining memorable
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Saler/buyer Checklists
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Building and keeping the sales momentum
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Mapping of selling-related stakeholders
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Get to know your prospect in a 3-dimensional way
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Using Conversation to Identify Sales Opportunities
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Working with objections
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Asking the Right Questions
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Looking for Feedback
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Fostering internal collaborations
